Hi, I'm Jordi van Berkum.

My goal is to use my passion for sales and my experience and knowledge to help other (international) organizations to maximize sales and negotiation results.

My passion

My passion within sales lies in the strategic approach to the market and customer. Determine the goal, strategy and tactics before working with the customer with genuine interest in search of the solution that helps the customer achieving their objectives. The key to sales success lies in being able to position yourself as a problem solver by putting the customer first, challenging their thinking process and exposing latent pain. In this way, the customer is helped to buy your solutions instead of you having to sell the solutions.

My experience

During my 25 years of experience in sales and sales management, within different organizations, market segments, cultures and countries, I have learned that good sales methodologies work universally. Putting the customer first and understanding works always and anywhere.

After various commercial sales and management positions within, among others, Veenman (Xerox) in advising organizations in the optimization of their document flows and then the responsibility within TechData (IT distributor) as Director B2B, I gained international experience at an international organization in the chemical industry. I had the commercial responsibility for several countries and regions (Benelux and MEA) and I was stationed as an expat in Istanbul and Dubai for several years. In this responsibility as Sales and Marketing Regional Director I have developed a sustainable and clear Go-to-Market strategy for several countries and market segments, led change management processes and also developed the commercial team (sales, sales support and technical support) of a product. towards a customer-oriented organization.

My goal

I have had the privilege that Hovingh & Partners has trained my sales team and management in several countries and developed it into a customer-oriented organization. Through this unique experience I understand how the sales methodologies work in practice, what the impact could be on the business and the possible obstacles that can occur in the change process, sales process and coaching the individual and the sales team. Based on this personal experience, it is great to be able to work with Master of Sales in addition to our own solutions as a partner consultant with the sales and negotiation methods of Hovingh & Partners. With my background and experience I am able to implement these methodologies in a practical and sustainable way through guidance and advice based on my own experience from the past.

My goal is to use this experience and knowledge to help other (international) organizations to maximize their sales results.

The Sky is The Limit!