GTM Strategy (until implementation)
Elements of the Go-toMarket Strategy:
• Fact Pack on market, trends and market economy.
• Value chain analysis
• Market Attractiveness – Market Model, Sizing
• Competitive Analysis
• Market gap analysis
• Customer/Market Insights: Generating Insights and Customer Decision Path
• Segmentation based on customer needs
• Customer-oriented value proposition
• Growth plan & Go-to-Market architecture
• Translate the marketing plan into sales KPIs
• CRM - Enabling Marketing Execution
Target audience
Expected results
• Focus customers
• Clear strategy
• Optimal use of sales channels
• Insight into competitive position
• Setting up tools to support strategy and objectives
Competences
• Planning and organizing
• Progress monitoring
• Entrepreneurship
• Market and customer focus
• Problem analysis
• Judgment
• Vision
• Impact
• Collaborate
• Adaptability
• Result Orientation
• Quality orientation
What do our customers think!
“Thanks again for this intensive, but instructive week. It's nice to see how full of conviction/enthusiasm you taught us something. That is hugely motivating!”
Internal and External Sales Team
(International organization in logistic solutions)
“Relevant experience of facilitator and good interaction. Themes that are directly linked to our organization. Training and content gives confidence.
International Sales team
(Data Analytics Company)
“ Very instructive due to the clear structure. Learned a lot in a very short time, very intense but a lot of fun. Good learning environment where I dare to be vulnerable with a lot of interaction and variety.
Sales team
(IT recruiter)
“This session was great, interactive and flexible. I think it's one of the best workouts I've had. Good energy and convincing explanation."
“My work as a New Business Developer has become more fun.”
Netwerk Development Team
(Leading B2C Marketplace Platform Provider)
